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Keys to Brand Strategy; A Brand Revolution Workshop
Strap in with best-selling author and global black belt brand strategist Marty Neumeier in a 3-day, hands-on workshop and master essential principles of brand strategy while applying them directly to your own brand. Take new ownershi of your brand and the strategies that drive it as you build a “Brand Compass,” and become Your Brand’s New Strategy Guru.
Return to your team with a prototype for transformation - the blueprint and tools to make your brand more competitive, more profitable, and ahead of the curve.
Design new audience pathways and touchpoints, concept new experiences, and evangelize its meaning and position to internal and external stakeholders.
INSTRUCTOR: Marty Neumeier
Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to industry. His series of “whiteboard” books includes Zag, named one of the “top hundred business books of all time,” and The Designful Company, a bestselling guide to nonstop innovation. An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003. His newly released sequel, The Brand Flip, lays out a new process for building brands in the age of social media and customer dominance.
In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation.
A Certified ScrumMaster® (“CSM”) helps project teams properly use Scrum to increase the potential of the project's success. CSMs understand Scrum values, practices, and applications, and provide a level of knowledge and expertise above and beyond that of typical project managers. They act as "servant leaders," helping the rest of the Scrum team work together and learn the Scrum framework. CSMs also protect the team from both internal and external distractions. By earning a Certified ScrumMaster® certification you will:
- Expand your career opportunities by staying relevant and marketable across more and more industries adopting Agile Scrum practices.
- Demonstrate to employers and peers core Scrum knowledge and skills.
- Learn the foundation of Scrum and the scope of the Certified ScrumMaster’s role from its very best minds.
Engage with a community of recognized Scrum experts who are committed to continuous improvement.
INSTRUCTOR: Lance Dacy
Lance is a dynamic, experienced management and technical professional with the proven ability to energize teams, plan with vision, and establish results in a fast paced, customer-focused environment. He is a Certified Scrum Trainer® with the Scrum Alliance® which includes Certified Agile Leadership®, Certified Scrum Professional®, Certified ScrumMaster®, and Certified Scrum Product Owner®. Lance comes equipped with a great personality and servant heart that truly helps build cross-functional teams. Given his fun personality, overall size and appearance, he has come to be known as Big Agile. Lance has lead teams of agile coaches and managers to sustain cross functional, self-organizing teams focusing on delivering the highest business value for their customers as early as possible through the Scrum process and agile engineering practices/craftsmanship. Getting a product truly "Done" takes discipline and his focus is on shaping a team's definition of done to include great engineering.
Double Your Business in 18 Months
There are 3 massive mistakes that crush sales growth and cause business owners to work too hard, not make enough money, and fail to create a multi-million-dollar business. You will learn to:
- Identify the 3 massive mistakes that crush sales growth
- Design a strategy customized for your business to fix each of the 3 massive mistakes
- Sevelop a 24-month sales and marketing plan to guarantee your success.
Upon completion of the program, you will be given complimentary access to the Akela Growth Academy for 6-months ($2,500 value) to support your new initiatives. You will go back to your enterprise with the ability to to drive profitable revenue growth, and be able to have the on-going support you need to implement the strategies and tactics developed in this series.
Roel has 30 years’ experience guiding businesses big and small. His experience includes marketing, sales, finance, investment banking, strategic planning and human resources. Roel progressed through the ranks of the management consulting industry with John Hancock, Johnson and Higgins and Mercer Consulting as an advisor to Fortune 500 companies and is an expert in managed healthcare plan design and employee benefits. In 2002, he took the entrepreneurial plunge and started his own firm. Since then he has founded or led four different businesses. Roel earned his degree in Computer Science and Economics from Denison University. He is a Certified Cargill Sales Acceleration Coach, a Certified Employee Benefits Consultant and a Fellow of the Life Insurance Management Institute .