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Trust is Key

WorkMerk recognizes how important trust is in building and maintaining customer relationships.

The cost of acquiring a new customer is five times more than retaining a customer. According to Forbes, a 5% increase in customer retention can increase profits 25-95% . So the bottom line is (pun intended).... you want to establish trust with your customers!

Here’s are three ways to build trust with your clients:

1. Be reliable

Customers aren’t going to trust you if you don’t build a track record for reliability.

It’s critical to follow through with client commitments and exceed their expectations every time. To do this, set realistic expectations and deadlines with clients.

Under promising while attempting to over deliver is an excellent guiding principle for any organization.

2. Build relationships that last

By establishing a great relationship with a client, you are much more likely to keep them.

To do this, show clients that you really care about them and you care about their success.

Provide them with value in ways they don’t anticipate.

Tailor new services to their needs and reward clients for their continued business. Consider giving back to organizations you work with to go the extra mile.

At WorkMerk, we’ve aligned with our clients to not only help their business but support their cultural efforts. We’ve been honored to participate in a Toy Drive and Golf Outing with our client Legacy Treatment Services.

Be responsive. Walk clients through each step of the process and make sure they are comfortable using your services. Keep a clear communication loop so that if they need any assistance, you can quickly help them out.

The reality is, satisfied clients = positive word of mouth, and the relationships you make can play a big role in growing your business.

3. Actively utilize feedback

Finally, be sure to regularly listen to your clients and utilize the feedback.

When clients see that you listen to their concerns and constantly make changes to improve their experience, it's clear that you have their best interest in mind. This constant feedback loop goes a long way in establishing trust with your clients that can keep them coming back.

Remember, every interaction you have with your clients is an opportunity to build trust, so take advantage when you can.

To learn more about WorkMerk and what we do, check out our website at and follow us on all our social media channels.

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